More than 75 percent of professionals first search online for information on a new colleague or a prospective hire, so having an up-to-date and engaging LinkedIn profile has become increasingly important.
LinkedIn Sales Development Manager Hector Preciado shared tips to sharpen your LinkedIn profile and manage your professional brand:
- Add a photo. Profiles with photos get 21 times more views, and nine times more connection requests.
- In the space under your name, craft an attention-grabbing headline. Use the headline to explain what you do, convey your value proposition, and show your passion and values.
- Add your industry. More than 300,000 people search by industry on LinkedIn every week.
- Draft a compelling summary. Be concise; keep the summary between 40 to 300 words. Focus on your career accomplishments, aspirations, skills and strengths. You can also add media such as articles, videos, reports and presentations.
- Detail your work experience. Whether it’s in paragraphs or bullets, be succinct.
- Add skills and earn endorsements from your network. You should add at least five skills, which can be a combination of soft skills and technical skills.