Visual Communications Specialist 4 CM

Job Summary

Involves creating visual communications that inform, instruct, and shape perceptions of services, products, or organizations. Employs knowledge in graphic design, animation, communication strategies, marketing, research, environmental design, photography and photographic services, and illustration to achieve effective and impactful messaging.

Job Title	Visual Communications Specialist 4 CM
Job Code	5385
Bargaining Unit	CM
FLSA	Exempt
Generic Scope	Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy.
Custom Scope	Designs, produces and approves visual presentations, publications or communications for audiences that are either broad or highly influential using various creative methods. Requires subject matter expertise and an in-depth understanding of the audience and visual communication strategies/methods. The work is of considerable difficulty and requires consultative skills to lead projects with clients. Functions as a lead within the department. Typically, the bargaining unit job code should be used for work covered by this title. However, if the position is not covered by the Higher Education Employer-Employee Relations Act (HEERA) due to one of the following reasons—(1) Confidential status, where duties normally require access to confidential information that significantly influences the development of management’s bargaining or grievance positions; (2) employed outside of California at a location with 100 or fewer employees; or (3) Supervisory status, where duties include supervising employees as a regular part of the job—then the position should be listed under the generic title without the “CM” ending.
Key Resp 01	Conceives, produces and approves files, graphics, and illustrations for visual media, including print and digital platforms.
Key Resp 02	Consults with clients to plan and design visual presentations that effectively to communicate to target audiences and suite the chosen medium.  Products may include publications, brochures, displays, presentation slides, proposals, technical manuals, web sites, and other forms of visual communications.
Key Resp 03	Assesses complex and challenging written content and data and devises visual strategies to enhance clarity, understanding and impact.
Key Resp 04	Develops and produces visual presentations with themes that strengthen the communication of ideas and information.
Key Resp 05	Works closely with project managers, writers, and clients to understand communication objectives, identify the most suitable media and produce cost-effective products.
Key Resp 06	Utilizes advanced knowledge of printing, production processes, and software for publishing, web design, and multimedia to provide high-level guidance on design and publishing technology, and produce high-quality final products.
Key Resp 07	Effectively meet budget and time constraints.
Key Resp 08	Leads others in department to achieve project and departmental goals and objectives.
Education	Bachelor’s degree in related area and/or equivalent experience/training
Special Condition	Exercise the utmost discretion in managing sensitive information learned in the course of performing their duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non-public information learned during the course and scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have a legitimate business need to know. Ensures that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy. This includes the secure handling of physical and digital records and the proper use of IT systems to prevent data leaks. The unauthorized or improper disclosure of confidential work-related information obtained from any source on any work-related matter is a violation of these expectations.
KSA 01	Advanced knowledge of design and communications concepts and applicable software applications.
KSA 02	Advanced knowledge of production processes for a variety of media and knowledge of vendor requirements for a variety of products.
KSA 03	Advanced knowledge of the location, including its vision, mission, goals, and objectives.
KSA 04	Advanced design, creative and artistic skills.
KSA 05	Advanced skills to devise broad design ideas, present them to clients, and produce results on time and within budget.
KSA 06	Advanced interpersonal communications skills, including active listening skills and skills to work effectively within teams and to effectively provide advanced design advice and consultation to clients on all aspects of visual communications.
KSA 07	Critical thinking skills, advanced organizational skills and proactive problem-solving / problem resolution skills.
KSA 08	Ability to lead and mentor others in the department.
Environment	Campus, medical center or other university setting and various external venues.