Marketing Specialist 1-5 CM

Job Summary

Involves the marketing of activities, services or products and provides marketing support activities. Involves analyzing and identifying possible constituencies/audiences and developing programs, services, and outreach to meet identified needs and influence public perception. May involve “brand” development or enhancement, and may involve working with the media (e.g., press, television, and radio).

Job Title	Marketing Specialist 1 CM	Marketing Specialist 2 CM	Marketing Specialist 3 CM	Marketing Specialist 4 CM	Marketing Specialist 5 CM
Job Code	5373	5374	5375	6406	6407
Bargaining Unit	CM	CM	CM	CM	CM
FLSA	Non-Exempt	Non-Exempt	Exempt	Exempt	Exempt
Generic Scope	Entry-level professional with limited prior experience; learns to use professional concepts to resolve problems of limited scope and complexity; works on assignments that are initially routine in nature, requiring limited judgment and decision making. Employees at this level are expected to acquire the skills and knowledge to perform more advanced work following an agreed upon time in position, through defined training and development planning.	Professional who applies acquired job skills, policies, and procedures to complete substantive assignments, projects and tasks of moderate scope and complexity; exercises judgment within defined guidelines and practices to determine appropriate action.	Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes issues of diverse scope and determines solutions.	Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving frequently requires analysis of unique issues without precedent and/or structure. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy.	Recognized organization-wide expert. Has significant impact and influence on organizational policy and program development. Regularly leads projects of critical importance to the organization; these projects carry substantial consequences of success or failure. May direct programs with organization-wide impact including formulating strategies and administering policies, processes, and resources. Significant barriers to entry exist at this level.
Custom Scope	Assists in marketing activities and responsibilities such as drafting promotional or marketing materials, working on marketing events, and conducting basic market research, etc. Activities and assignments are designed to expose incumbents to fundamental marketing concepts and principles. Typically, the bargaining unit job code should be used for work covered by this title. However, if the position is not covered by the Higher Education Employer-Employee Relations Act (HEERA) due to one of the following reasons—(1) Confidential status, where duties normally require access to confidential information that significantly influences the development of management’s bargaining or grievance positions; (2) employed outside of California at a location with 100 or fewer employees; or (3) Supervisory status, where duties include supervising employees as a regular part of the job—then the position should be listed under the generic title without the “CM” ending.	Uses marketing concepts in performing non-complex responsibilities such as planning, developing and implementing basic marketing plans, drafting promotional or marketing materials, working on marketing events, conducting basic market research, etc. Typically, the bargaining unit job code should be used for work covered by this title. However, if the position is not covered by the Higher Education Employer-Employee Relations Act (HEERA) due to one of the following reasons—(1) Confidential status, where duties normally require access to confidential information that significantly influences the development of management’s bargaining or grievance positions; (2) employed outside of California at a location with 100 or fewer employees; or (3) Supervisory status, where duties include supervising employees as a regular part of the job—then the position should be listed under the generic title without the “CM” ending.	Uses skills as a seasoned, experienced marketing and/or sales professional to perform the full range of marketing and/or sales activities, including coordinating events and developing and implementing promotional strategies, materials and products designed to promote awareness within the campus and/or medical center community and to the general public of department and/or campus and/or medical center services, programs or products. Has a full understanding of industry practices and campus and/or medical center policies and procedures; resolves a wide range of issues. Typically, the bargaining unit job code should be used for work covered by this title. However, if the position is not covered by the Higher Education Employer-Employee Relations Act (HEERA) due to one of the following reasons—(1) Confidential status, where duties normally require access to confidential information that significantly influences the development of management’s bargaining or grievance positions; (2) employed outside of California at a location with 100 or fewer employees; or (3) Supervisory status, where duties include supervising employees as a regular part of the job—then the position should be listed under the generic title without the “CM” ending.	Uses advanced marketing concepts to create, develop, implement, and manage comprehensive promotional marketing and sales strategies/plans, including short- and long-range strategic planning. Responsibilities include comprehensive promotion and advertising and/or market research activities. Projects and/or programs are typically complex and require a high degree of technical marketing expertise. Exercises judgment in selecting methods, techniques, and evaluation criteria for obtaining results. Typically, the bargaining unit job code should be used for work covered by this title. However, if the position is not covered by the Higher Education Employer-Employee Relations Act (HEERA) due to one of the following reasons—(1) Confidential status, where duties normally require access to confidential information that significantly influences the development of management’s bargaining or grievance positions; (2) employed outside of California at a location with 100 or fewer employees; or (3) Supervisory status, where duties include supervising employees as a regular part of the job—then the position should be listed under the generic title without the “CM” ending.	Having wide-ranging experience, operates at the highest level of marketing and/or sales expertise to develop complex and effective marketing and/or sales strategies based on in-depth analysis of market research, such as promoting significantly new products, identifying, cultivating, soliciting, and securing new business partners, and/or establishing and promoting brand identity. Projects and/or programs typically are at the highest level of complexity, having campus and/or medical center-wide impact or a high degree of consequence of error. Typically, the bargaining unit job code should be used for work covered by this title. However, if the position is not covered by the Higher Education Employer-Employee Relations Act (HEERA) due to one of the following reasons—(1) Confidential status, where duties normally require access to confidential information that significantly influences the development of management’s bargaining or grievance positions; (2) employed outside of California at a location with 100 or fewer employees; or (3) Supervisory status, where duties include supervising employees as a regular part of the job—then the position should be listed under the generic title without the “CM” ending.
Key Resp 01	Under direct supervision, learns to use basic marketing and/or sales concepts and assists in marketing and/or sales activities as assigned.	Under general supervision, plans, develops and implements basic marketing and/or sales plans, strategies and/or events for small or non-complex projects.	Coordinates activities including events and promotional materials and products designed to promote awareness of the department and/or campus and/or medical center services, programs or products within the campus and/or medical center community or to the general public.	Creates, develops, implements, and manages comprehensive promotional sales strategies/plans, including short- and long-range strategic planning.	Creates, develops, proposes, and implements the most complex marketing plans.
Key Resp 02	Ensures good customer service through answering questions, providing information, explaining basic products and services, and researching and resolving non-complex problems.	Ensures good customer service through providing appropriate information to answer questions and explain basic products and services.	Researches, analyzes, monitors and evaluates marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration.	Creates, develops, implements and evaluates strategic marketing programs, projects, and campaigns.	Directs, designs, and implements a comprehensive product marketing cycle including predicting market potential, pricing, market strategies, potential sales estimates, market introduction, distribution/channel issues, effective promotional activities and product management.
Key Resp 03	Learns and assists in implementing marketing plans, strategies, sales, merchandising and/or events.	Researches and resolves problems.	Creates, develops, produces and coordinates public events, including securing private corporate sponsorship as required.	Creates, plans, produces, and evaluates marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.	Creates, develops, produces, evaluates, and manages complex events.
Key Resp 04	Learns and assists with copyright or other legal clearances for publication, products, services, etc.	Researches and secures copyright and other legal clearances for publications, products, etc. keeping senior management informed as necessary.	Coordinates design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, AV presentations, displays, exhibits, etc.	Creates, plans, produces, manages and evaluates events, including both campus and/or medical center-sponsored events and events sponsored by external resources such as private corporations.	Develops and implements marketing and/or sales policies and activities such as market research, advertising and promotion, and new product development.
Key Resp 05	Learns about market research and drafts marketing reports.	Drafts and/or edits copy for marketing projects and programs such as publications, advertisements, press releases, announcements, etc.	Coordinates advertising placement and schedules.	Produces informational material for sales force and media communications designed to reach maximum number of partners/prospects.	Promotes new products and works with other business partners both internally and externally to deliver business results.
Key Resp 06	Creates and maintains marketing and/or sales files, records, calendars, logs and other related documents.	Coordinates advertising placements and schedules.	Coordinates appropriate use of campus and/or medical center and/or department logos, emblems, etc.	Evaluates and modifies promotion or advertising programs.	Identifies, cultivates, solicits and secures new business partners and nurtures existing relationships to ensure broad-based and comprehensive corporate and external sponsorship and support.
Key Resp 07	Assists in account reconciliation as assigned.	Conducts basic market research and/or sales and generates and uses marketing and/or sales reports.	Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g., artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.	Ensures promotion of “brand” identity and maintains and monitors “brand” communications to both campus and/or medical center and off-campus and/or medical center agencies.	Establishes and promotes “brand” identity and monitors “brand” communications to both campus and/or medical center and off-campus and/or medical center agencies.
Key Resp 08		Creates/maintains marketing files, records, calendars, logs and other related documents.	Administers marketing and/or sales budget(s) as assigned, ensuring that budget goals are met; as required meets revenue generating goals through effective relationships with external sources.	Consults with campus and/or medical center management, product managers, sales departments, and advertising agencies to develop and implement promotional plans and recommends sales philosophy, potential approaches, and media strategies.	Researches new and innovative methods for revenue-generating resources.
Key Resp 09		Provides accounting support including account reconciliation as required.	Builds relationships with outside (non-campus and/or medical center affiliated) companies and organizations.	Builds and maintains effective relationships with outside (non-campus and/or medical center affiliated) companies and organizations.	Conducts or oversees frequent and in-depth market research and analysis, reporting results to appropriate management levels.
Key Resp 10			Researches and analyzes new and innovative methods for generating revenue and develops implementation proposals.	Researches and recommends new and innovative methods for generating revenue.	Ensures adherence to marketing and advertising laws and other relevant campus and/or medical center policies and state and federal law.
Key Resp 11				Purchases promotional materials including displays, signage, pre-packs, promotional printing, coupons, premiums, art, photography, etc.	Monitors the quality of technical and service aspects of a product and recommends enhancements.
Key Resp 12					Mentors less experienced staff in all aspects of marketing.
Education	Bachelor’s degree in related area and/or equivalent experience/training	Bachelor’s degree in related area and/or equivalent experience/training	Bachelor’s degree in related area and/or equivalent experience/training	Bachelor’s degree in related area and/or equivalent experience/training	Bachelor’s degree in related area and/or equivalent experience/training
Special Condition
Special Condition	Exercise the utmost discretion in managing sensitive information learned in the course of performing their duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non-public information learned during the course and scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have a legitimate business need to know. Ensures that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy. This includes secure handling of physical and digital records and proper use of IT systems to prevent data leaks. The unauthorized or improper disclosure of confidential work-related information obtained from any source on any work-related matter is a violation of these expectations.	Exercise the utmost discretion in managing sensitive information learned in the course of performing work duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non-public information learned during the course and scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have a legitimate business need to know. Ensures that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy. This includes secure handling of physical and digital records and proper use of IT systems to prevent data leaks. The unauthorized or improper disclosure of confidential work-related information obtained from any source on any work-related matter is a violation of these expectations.	Exercise the utmost discretion in managing sensitive information learned in the course of performing duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non-public information learned during the course and scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have a legitimate business need to know. Ensures that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy. This includes secure handling of physical and digital records and proper use of IT systems to prevent data leaks. The unauthorized or improper disclosure of confidential work-related information obtained from any source on any work-related matter is a violation of these expectations.	Exercise the utmost discretion in managing sensitive information learned in the course of performing work duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non-public information learned during the course and scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have a legitimate business need to know. Ensures that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy. This includes secure handling of physical and digital records and proper usage of IT systems to prevent data leaks. The unauthorized or improper disclosure of confidential work-related information obtained from any source on any work-related matter is a violation of these expectations.	Exercise the utmost discretion in managing sensitive information learned in the course of performing your duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non-public information learned during the course and scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have a legitimate business need to know. Ensures that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy. This includes secure handling of physical and digital records and proper use of IT systems to prevent data leaks. The unauthorized or improper disclosure of confidential work-related information obtained from any source on any work-related matter is a violation of these expectations.
KSA 01	Good organizational skills.	Solid knowledge of marketing principles, concepts, strategies and best practices.	Thorough knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives, and infrastructure.	Advanced knowledge of the campus and/or medical center’s product lines and services.	Expert knowledge of campus and/or medical center’s product lines and potential applications.
KSA 02	Good written, verbal and interpersonal communication skills.	Solid knowledge of institutional products and services.	Thorough knowledge of the campus and/or medical center products and services.	Advanced knowledge of the campus and/or medical center, including its achievements, mission, goals, vision, objectives and infrastructure.	Expert knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.
KSA 03	Basic knowledge of marketing principles, strategies, techniques and practices.	Knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.	Strong skills in event and media activities management.	Advanced knowledge of marketing principles, concepts, techniques and applications relevant to the field of promotion and advertising.	Expert understanding and knowledge of product development and customer requirements.
KSA 04	Basic knowledge of the campus and/or medical center, including its vision, mission, goals, objectives, achievements and infrastructure.	Knowledge of customer service standards/procedures.	Thorough knowledge of marketing media and funding sources.	Advanced skills in developing, designing and implementing creative promotional and advertising strategies.	Expert skills in project management techniques, marketing principles and best practices in contract administration.
KSA 05		Organizational skills and skills in file creation, maintenance and management.	Thorough knowledge of communication principles, media, and marketing techniques.	Advanced written, visual, interpersonal communication and political acumen skills.	Expert interpersonal communication and political acumen skills, including strong negotiation and problem recognition/avoidance/resolution skills.
KSA 06		Written and interpersonal communication skills.	Strong project management and analytical skills.	Advanced analytical and research skills.	Expert knowledge of applicable campus and/or medical center policies and state and federal laws regarding marketing and advertising issues and concerns and other related policies or laws.
KSA 07			Strong interpersonal and written communication. Political acumen.	Advanced knowledge of applicable campus and/or medical center policies and state and federal laws on marketing and advertising issues and concerns and other related policies or laws.	Skill in mentoring less experienced staff.
KSA 08				Skill in mentoring less experienced staff.
Environment	Campus, medical center or other university setting and various external venues.	Campus, medical center or other university setting and various external venues.	Campus, medical center or other university setting and various external venues.	Campus, medical center, or other university setting and various external venues.	Campus, medical center, or other university setting and various external venues.