Program Promotion Manager

Class Specifications – D.10
Program Promotion Manager II – 7675
Program Promotion Manager I – 7676

March, 1973

Series Concept

Under general direction, the Program Promotion Manager manages the publication, publicity and direct mail advertising programs for the campus operation of University Extension; and performs other related duties as required.

Incumbents plan and arrange for the production and distribution of bulletins, brochures and special publications used to publicize and promote courses and special programs; prepare news releases, magazine articles, advertising copy, radio and television commercials and public service materials; develop and maintain mailing lists and carry out the direct mail program; make press coverage arrangements for conferences and programs; recommend the most efficient use of promotion services for the over-all program; develop and maintain a working relationship with offices, groups and agencies within the University and the community to facilitate program promotion objectives; consult with University Extension officers on general public relations policies and long-range plans and directions; prepare and control departmental and printing budget, and supervise other professional and related personnel such as editors, writers, and artists.

Class Concepts

Program Promotion Manager II

Incumbents manage a large program promotion department, typically requiring the assistance of four or more full-time-equivalent professional employees engaged in the following: copy writing; design, artwork and layout of publications, preparation of advertising copy and news releases; or the development and operation of a direct mail program.

Program Promotion Manager

Incumbents manage a program promotion department and provide professional service in the area of publication production, publicity, and advertising, typically including supervision of part-time or free lance professional assistants.

Minimum Qualifications

Program Promotion Manager II

Graduation from college and five years of related experience; or an equivalent combination of education and experience.

Program Promotion Manager I

Graduation from college and four years of related experience; or an equivalent combination of education and experience.

Note: A Master’s degree in a related field may be substituted for one year of the required experience.